Commercial Real Estate
News and Insights

CRE executives see their future roles as more strategic, data-driven

By Brian Bellew (Chicago)

Global real estate executives gather for
Avison Young’s inaugural North American CRE Forum.

Commercial real estate (CRE) executives believe their roles will change dramatically in the future.

Executives who attended Avison Young’s inaugural North American CRE Forum expect their roles to become increasingly strategic and financially focused. Specifically, they predict that more analytically focused skills will increase in importance relative to some traditional property-related abilities.

According to a survey of forum participants, more than 90% of CRE executives also believe that data analysis will be the key skill sought when they are recruiting for their teams, while 72% predict that business planning and reporting expertise will be crucial for future job performance. Overall, the CRE leaders who attended the forum believe that being able to use data intelligently will be positive for CRE staff compensation.

More than 80% of forum participants expect that new technologies will reduce their teams’ workflows, allowing professionals to focus more on cross-functional collaboration as well as operational/predictive analysis that will increase the agility of their businesses. Lastly, these leaders predict that maximizing, and investing in, emerging technologies will become a shared responsibility between property owners and tenants.

The forum, held November 8 in Rosemont, IL, included executives from across a wide range of industries, including energy, financial services, healthcare and telecommunications.

Two industry experts, Amy Erixon, a Principal of Avison Young and Managing Director of Investment Management; and technology consultant Frank Adelman discussed the impact of emerging technologies on corporate real estate. The CRE Forum also included a panel discussion and roundtable dialogues/reports from the assembled group of more than 30 professionals.

For more information regarding the North American CRE Forum, please contact Brian Bellew at

(Brian Bellew is a Principal of Avison Young and the firm’s Managing Director of Enterprise Solutions. He is based in Chicago.)