By Amy Erixon, Toronto
On September 12, I presented the results from the second annual Apartment Renter Sentiment Survey, with surprising findings in many areas, among others - recycling commitments and rising tech savvy among tenants. Across Canada, commute times decreased and so did the time
to find an apartment, key findings in the 2017 pan-Canadian Apartment Rental
Survey. Overall, Canadians polled are
less fussy than their US counterparts, and stay in place much longer. A higher percentage of renters are married,
at 50% compared to one-third south of the border, and nearly one third have
children living in their units. Nearly
one-third of the 10,000 survey respondents indicated they had previously owned
a home, and desire for a hassle-free life style led the list of reasons why
they were renting. A whopping two-thirds
indicated they plan to stay in their current apartment, and 31% had been in
place for more than 3 years. Broadly representative of the Canadian
population, by geography and other demographics, 25% of those surveyed were age
18-30, while 39% were over 50.
Canadian landlords continue to lag their tenants in
technology arenas. While most renters
initiated their search on-line, and half of all renters with access to on-line
features utilize them, fewer than 20% of communities have tenant portals and
on-line payment schemes. Fifty-five
percent of renters indicated that smart thermostats and in-unit alarm systems
were important, which, for context nearly tied with desire for a walk-in closet
and en-suite bathroom. High speed
Internet access, for the second consecutive year rated as the single most
important feature, ahead of parking, proximity to a grocery store and access to
transit (which closely followed).
I encourage all owners to sign up to participate in next
year’s survey. To view my 2017 presentation,
click https://www.realestateforums.com/globalproperty/en/program/2017-program.html.
To receive the white paper on the results, and to obtain
access the underlying database, contact Sarah.Segal@Informa.com.