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Thursday, June 22, 2017

Interface Carolinas event provides interesting takeaways

By Beverly Keith (Raleigh, NC)

On June 1, I was pleased to attend and participate in the eighth annual InterFace Carolinas commercial real estate event produced by France Media.

The event attracted more than 250 participants, who listened to six panels of exceptionally informed commercial real estate experts discuss the state of the market across North Carolina and South Carolina.   Mark Vitner, Managing Director and Senior Economist at Wells Fargo, was the keynote speaker and presented a top-down view of current economic trends in the Carolinas.  A few interesting takeaways included:

  • ·         Employment statistics as reported by the U.S. government can be misleading. The government counts anyone employed for only one hour in the last 30- day period as employed;
  • ·         The significant economic impact of the HB2 law’s enactment and repeal will most likely not be fully realized for another two or three years; and 
  •            Vitner forecasted GDP growth in 2017 at 2.5%, not the 3.5% that the federal government is predicting.

Additional topics covered included the state of the market, capital markets and trends in the office, industrial, retail and multi-family markets.  Not only were the speakers well informed and actively involved in their designated segments, but the networking between panel discussions was exceptional.

On the heels of ICSC ReCon, which was held in May, the retail panel included David Kelly, CIO of Wheeler REIT; Matt Klump, Vice-President of Acquisitions for RCG Ventures; Jimmy Penman, Director of Leasing at Lat Purser & Associates, Drew Gorman SVP, Acquisitions & Development at ECHO Realty, and me.

The retail topic was grocery wars and how the influx of so many new grocers is fragmenting and disrupting business as usual in the Carolinas.  With everyone agreed that Wegman’s entry to the market is a game changer, there was significant discussion on which grocers may grow their market share, establish a foothold or lose market share.  The consensus is that, while the Carolinas continue to add population at an extremely fast clip, the grocer market cannot support so many grocery choices in the market.  Some will win and some will lose, but don’t count out the homegrown favorites of Harris Teeter and Food Lion, each of which has reinforced its brand with significant upgrades and, in some cases, new stores.  Shoppers are finicky; they’ll try the new player just to return to the tried and true.

I’d like to extend a special thank you to France Media’s Associate Publisher Ryan Nixon for his leadership in organizing this exceptional event. And thank you to the North Carolina chapter of CCIM for its diamond sponsorship and Avison Young for its silver sponsorship.


(Beverly Keith is a Senior Vice-President of Retail Services based in Avison Young’s Raleigh office.)

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