By Carl Condon (Austin, TX)
It’s no secret that
co-working is one of today’s hottest trends. To help put the dynamic growth in
perspective: Only a handful of executive-suite providers existed in Austin, TX
five-plus years ago, whereas today there are more than 20 such businesses in
the city leasing out as much as 400,000 square feet (sf) of space. According to Jason Saltzman, CEO of
collaborative workspace provider Alley and guest writer for Entrepreneur magazine, some 70,000 co-working
spaces are used globally, and Deskmag
– a magazine devoted to co-working – predicts that 1 million people will conduct
business out of shared space by 2018.
According to
multiple reports, the most common advantages of the co-working phenomenon are: Community,
connectedness, collaboration, networking, and peer-to-peer learning. While all
of these benefits are true, there are four other business and/or real estate reasons
why today’s tenants find co-working environments so attractive.
1. Low capex requirement
Young and/or growth-oriented companies that are focused on building their management teams and initial products may have raised early rounds of funding, but cash remains king. In a tight marketplace like Austin, where attractive traditional lease options are limited, tenants frequently sink significant dollars into such capital expenditures (capex) as design, construction, new furniture, telephone/cabling and so forth. On the other hand, co-working space providers have already invested upfront capital into their locations. While a co-working tenant may cover these costs over the term of a lease, the saving of a large upfront cost allows a younger company to use its capital on the business, whether it be for hiring new employees or building its product.
2. Scalability
Five-plus years
ago, the traditional executive-suite model leased out individual enclosed-office
spaces. Enclosed-office configurations made sense for both young and mature companies
looking to expand their presence in a particular market, but the economics and
functionality of the spaces became obsolete once the business grew beyond five
or 10 people. Today’s co-working spaces are designed much more effectively,
allowing for team rooms and glass walls that bring in natural light within all
portions of the space. Such attention to design easily enables companies to
scale upwards of 30-50 people within the same building or space, keeping
relocation costs to a minimum and productivity high.
3. Flexible lease terms
In a supply-constrained
market that includes older and outdated spaces alongside newly constructed
product, a tenant is often required to accept a longer lease term – of up to
seven years or more – for traditional space. A long-term lease is not always a
good fit for a company that does not have a clear vision of where its business
will be in two years. Five or seven years can feel like an eternity for
technology companies undergoing constant change. However, co-working space
providers are more than happy to sign three-to-12-month leases or even go month
to month. That’s a significant difference.
4. Proximity to amenities
To attract and
retain the best talent today, companies must offer employees more in the way of
amenities, such as workout facilities, showers, and restaurants/bars within
walking distance of their workplaces. Co-working spaces typically locate close
to amenity-rich environments, building upon the importance of community and
connectedness.
In the past, these
environments mostly attracted early-stage startups and freelancers. Now, even
large corporate users are getting the message. IBM recently leased an entire 10-story,
86,000-sf building from co-working space provider WeWork in New York to accommodate
up to 600 employees. In terms of the space size, this deal represents a
landmark co-working lease transaction. But David Fano, WeWork’s chief product officer
told The Real Deal New York that major
companies have exclusively taken 30 full floors in WeWork buildings.
Furthermore, large companies with more than 500 employees account for 20% of
WeWork’s membership.
Co-working space is
not for everyone. Disadvantages include distractions, noise, potential employee
poaching and the lack of a stand-alone company identity and culture. However,
the aforementioned benefits are real – and hard for a business to ignore.
It is expected that
more and more companies – both small and large – will consider co-working space
as a potential option for their businesses.
(Carl Condon is a Principal of Avison Young based in the firm’s Austin,
TX office. He specializes in office tenant representation, acting for leading
corporations and local organizations alike.)